Mylene B. Aspera (Author)
Abstract:
This study examined the beliefs, behavior, and intentions of 130 public senior high school teachers in the Iloilo City division toward online shopping. Using a descriptive-correlational approach, data analysis employed descriptive statistics and chi-square tests. A survey questionnaire collected the data. Results indicated that teachers’ behavior towards online shopping had limited advantages based on their demographic profile. However, married teachers showed more positive behavior, suggesting potential benefits. Personal demographics did not significantly impact teachers’ happiness or advantage in online shopping. Shopee, Facebook, and Lazada were the preferred shopping platforms. Participants held slightly positive beliefs and behavior toward online shopping. Age, sex, education, and monthly income slightly influenced their behavior. The factors influencing intentions, including age, sex, civil status, education, and income, had a moderate influence. Factors categorized by sex, security, display, quality, and reviews moderately influenced intentions, while display and quality had some influence. Civil status is moderately influenced by the intention to purchase online, with risk playing a somewhat influential role. Teachers considered risk, security, display, quality, and reviews important for online purchasing intentions, regardless of civil status. Overall, public senior high school teachers showed
positive beliefs and intentions towards online shopping, expecting greater experiences and benefits. They exercised prudence and wisdom to enhance their online shopping experiences.
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Keywords: Beliefs, Behavior, Intentions, SHS Teachers, Online Shopping