Pantao (The International Journal of the Humanities and Social Sciences)

Tag: Marketing Strategies

  • Pottery industry in Lezo, Aklan: its marketability, sustainability, and challenges

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    Memmy Roque Iledan (Author) Abstract The pottery industry in Lezo, Aklan is a business that manufactures and sells different pottery products.  This qualitative research using a case study approach examined the marketability, sustainability, challenges, and coping strategies of pottery owners. It aimed at ascertaining the profile of the pottery owners and workers, their marketing and…

  • Online selling: efficacy and marketing strategies

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    Jayram B. Javier (Author) Abstract The advent of online selling in Capiz has revolutionized the operations of local businesses by offering a platform to exhibit products to the global market, thereby promoting economic development in the province. This research study sought to determine the effectiveness of online selling, the marketing methods employed by sellers, and…